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California Loves Canada

A campaign video features the Walt Disney Concert Hall (designed by Canadian architect Frank Gehry), Napa’s Signorello Estate (owned by Ray Signorello Jr., a Canadian), California sushi rolls (invented in Canada) and the Hotel Del Coronado (designed by Canadian-born brothers James W. and Merritt Reid).

The 30-second video also highlights Hollywood’s Canadian stars and cinematic innovations.

“The truth is, California just wouldn’t be California without Canada,” the video’s narrator concludes. “Thank you, Canada.”

New partnership with Expedia

Visit California has also unveiled a new that provides discounts of up to 25 per cent on more than 1,000 California hotels, activities and attractions through a landing page made for Canadians.

Last year alone, California welcomed over 1.8 million Canadian visitors, Visit California added.

“Canadians are important to California — contributing to our culture, our economy and our tourism industry,” said Caroline Beteta, Visit California’s president and CEO, in a news release. “Through a cinematic tribute and the Expedia partnership, we wanted to say thank you to our Canadian friends for all they have given to California and let them know a warm welcome awaits when they are ready.”

California tourist areas such as have launched similar campaigns aimed at bringing back Canadian snowbirds.

California distances itself from Trump’s tariffs

In April, Beteta and Gov. Gavin ���߲ݴ�ýom co-hosted an industry town hall with more than 1,000 attendees to emphasize the importance of the California-Canada relationship.

California has also moved to distance itself from controversial tariffs imposed by the Trump administration against imports from Canada and other nations.

In April, ���߲ݴ�ýome and California Attorney General Rob Bonta filed a in U.S. federal court challenging Trump’s use of emergency powers to enact sweeping tariffs. The lawsuit claims the tariffs hurt states, consumers, and businesses. ���߲ݴ�ýome is also challenging Trump’s authority to unilaterally impose tariffs through the International Economic Emergency Powers Act. The the levies will create “immediate and irreparable harm” to California.

In response to tariffs and annexation statements by the U.S. president, Canadian visits south of the border dropped by nearly one million in March compared to the previous year, according to data from the . The figures represent a 17 per cent drop in traffic.

New rules for snowbirds

reported this week that a new bipartisan bill has been introduced in U.S. Congress that would extend the time snowbirds can stay in the U.S.

The proposed legislation would allow Canadians 50 and over who own a U.S. residence or have signed a rental agreement for the duration of their stay to reside in the U.S. for up to 240 days a year without a visa. The current limit is 182 days.

The Trump administration introduced revised rules in mid-April that state Canadians 14 and over who remain in the U.S. for more than 30 days must register online with U.S. Citizenship and Immigration Services (USCIS) by completing an called a G-325R, with some exceptions.

In a March , the Canadian Snowbird Association said it was working with U.S. congressional representatives to have the registration requirements amended to exempt Canadian travellers from having to register with USCIS.

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